Performance Marketing & Ads
Marketing analytics and attribution
Attribution is a way to make a decision, not a perfect map of the human mind. We set up marketing analytics so ad platforms, the site, and the CRM can be read together, and we say plainly what the model cannot see.
What changes
A reporting rhythm, and fewer arguments about which dashboard is allowed to declare victory.
Included
Events
The actions that match the business, named the same way in ads and on the site.
A simple model
Last click, a defined assisted view, or platform-reported numbers, labelled as what they are.
The monthly read
What changed in spend, creative, and pipeline. Not a 40-page export.
In Performance Marketing & Ads
- All Performance Marketing & Ads
- Performance marketing
- Lead generation campaigns
- Google Ads
- Meta ads
- YouTube and LinkedIn ads
- Marketplace ads
- Conversion rate optimisation
- Social media marketing
- SEO
- Content, video, and reels
- Influencer marketing
- Email and WhatsApp marketing
- Online reputation management
- Google Business Profile optimisation
Questions
Start
Start with marketing analytics and attribution.
A short brief is enough. We reply with the shape of the work: marketing, product, AI, or all three.