Hiring7 min
How to choose a digital marketing agency in 2026
A practical way to hire a digital marketing agency: start from the job, separate fees from media spend, and ignore rented proof.
Journal
Notes for people about to hire someone.
Practical writing on marketing, software, and international studio work. No recycled listicles, and no statistics we cannot stand behind.
Social6 min
Social media marketing that compounds
How a social media marketing programme becomes an asset: fewer channels, repeating formats, and paid support for work that already earns attention.
Product7 min
What a software development company should deliver before the first sprint
Before a sprint starts, a software development company should be able to show the problem, the edges of version one, and how you will know it works.
Media7 min
Performance marketing across Meta, Google, LinkedIn, and YouTube
When to use Meta, Google, LinkedIn, and YouTube, and why the landing page and the creative decide more than the bid.
International7 min
Hiring a digital studio in India for international work
Why growing brands hire an Indian studio, how the time zones actually work, and what to insist on before you sign.