Branding
Complete rebranding
A rebrand is a strategy project that ends in a visible system. We start with who it is for and what it refuses, then naming if the name is part of the problem, then the identity people will actually use.
What changes
A story the company can repeat, and a face that matches it on the site, the deck, and the ad.
Included
Strategy
Audience, offer, and the line a stranger should remember.
Naming, when needed
Options you can say out loud, and a check that the obvious domains and handles are not a lawsuit.
Identity
The mark, the type, the colour, and the first surfaces.
In Branding
Questions
Start
Start with complete rebranding.
A short brief is enough. We reply with the shape of the work: marketing, product, AI, or all three.